Download our 4 pre-recorded masterclasses with fashion brand expert Carley Johnson.
After these 4 masterclasses, you will be able to
- understand market demand and find what products would sell
- determine when and where to launch your collection
- find out whether wholesale is suitable for your brand
Masterclass 1: What does it take to launch a successful fashion business?
- Will your product sell? (Idea validation)
- How much money do you need to invest till you break even?
- When is the right time to launch my collection?
- How am I going to sell my collection?
Investing your time and money into a new business is exciting right? Especially when you have always dreamt of launching your own fashion label. Therefore you will want to ensure it is a success from day 1 as no one wants to face failure in year 1.
In this 2-hour masterclass, fashion wholesale and brand launch expert Carley Johnson will focus your attention on 4 key areas that will help you to launch a successful fashion business. And success is measured based on sales and profitability.
Masterclass 2: How to produce a high selling product
- Finding your niche
- Demand and data
- Market and audience research
- Pricing strategy
You’re about to launch a product-based business therefore sales should be your number 1 priority. But several steps before selling your product is where the magic happens!
Before investing a penny in producing your product you first need to establish your point of difference, your reason for the consumer to buy your brand. You need to ensure there is an engaged audience that desires your product.
There are 5 critical steps that fashion wholesale and brand launch expert Carley Johnson will walk you through in this 2-hour masterclass to ensure that you produce a winning product that in essence will sell itself.
Masterclass 3: How to Build Your Omnichannel Strategy
What does a good omnichannel strategy look like for fashion brands?
- How to know if your fashion brand is ready to approach 3rd party eCommerce?
- How to find the right 3rd party platform for your fashion brand.
- 10 sales channels you should be selling your fashion brand on.
Masterclass 4: How to wholesale
- How to pitch
- How to price for wholesale
- Platform criteria
Choosing to wholesale your fashion brand isn’t a quick decision, it is a decision you need to make for all the right business reasons. You need to really understand the operating model you’re entering into and what its expectations are from you in this competitive industry. Most importantly you need to know how to appeal to these major fashion platforms around the world.
Fashion wholesale and brand launch expert Carley Johnson has worked in fashion wholesale for over 8-years and sells brands to major platforms like ASOS, NEXT, Zalando etc. She has seen first-hand the increased success rate for brands that take their time, prepare and ensure they are ready to wholesale before pitching their brand.
Please note – the lessons you will learn are applicable for local and overseas wholesale as well as e-commerce and physical stores.
All four masterclasses took place in Spring 2022 and are now available as downloads for £20 +VAT.